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The power of a strong presentation is limitless. However, far too often presentations fall short of being memorable. Presenting information in a way that resonates with the audience is essential to providing an impactful presentation. The ability to transmit the information in an engaging style is linked to both the content of the presentation but also to the manner in which the speaker presents the information. Mastering these skills increases the overall quality and effectiveness of one’s presentation.
The success of your presentation will be judged not by the knowledge you send but by what the listener receives
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Core Components of Presentations
When giving a presentation there are three primary areas which need focus: content, delivery, and impact. Getting these elements right will place you in great position for any public speaking situation.
Content
This aspect of public speaking refers to the topic of the speech or presentation. Sometimes the speaker has complete control over the content, while other times there are specific guidelines governing the subject area. Additionally, some themes are inherently more or less interesting to people. The key to a good presentation is to make the content of the speech easy to follow, easy to understand and easy to remember.
Delivery
The delivery of a presentation is equally, if not more, important than the content of the talk. If the delivery style is not engaging then the audience members are likely to stop listening; the actual quality of the content no longer matters since the people have stopped hearing what the speaker is saying. An effective delivery consists of multiple components that include the following: genuine passion for the topic, varied vocal inflection and rate of speech, powerful pauses, eye contact with viewers, natural hand gestures, and engaging the audience which can be done either directly such as through questions or indirectly such as through rhetorical questions.
Impact
The impact of the presentation is an essential factor when assessing the strength of a talk. The goal is to leave people “wanting more.” There are many ways in which a presentation can be impactful such as making people: feel moved or enlightened, thinking differently, changing their mind, or reinforcing their current views. The more meaningful the presentation is to the listener the more likely the person will remember it, make personal changes based on the talk, and share information from the presentation with others.